DOING BUSINESS FOR 12 YEARS!
OUR STORY
OUR STORY
Constantly Varied Gear
Mark and Rachael Arruda are the founders of our badass company. CVG was born in the basement of their home in 2014, where they pressed shirts and sold them on Etsy. Did you know when CVG first started we only sold tanks & tee shirts? No leggings, bras, or shorts. We continued to progress, and eventually moved the business out of Mark & Rachael's home and into our first office. The moves continued as we grew in size, moving us to our current 22k sq. ft. location in New Bedford, Massachusetts.
In that process, many of our amazing friends and family joined the team because that's how we roll! It's been an unreal 12 years and honestly something we never thought would be realistic.
Although a lot has changed for the products that we offer, one thing has remained unchanged... and that's listening to our tribe. As always, when you speak, we listen.
Mark and Rachael Arruda are the founders of our badass company. CVG was born in the basement of their home in 2014, where they pressed shirts and sold them on Etsy. Did you know when CVG first started we only sold tanks & tee shirts? No leggings, bras, or shorts. We continued to progress, and eventually moved the business out of Mark & Rachael's home and into our first office. The moves continued as we grew in size, moving us to our current 22k sq. ft. location in New Bedford, Massachusetts.
In that process, many of our amazing friends and family joined the team because that's how we roll! It's been an unreal 12 years and honestly something we never thought would be realistic.
Although a lot has changed for the products that we offer, one thing has remained unchanged... and that's listening to our tribe. As always, when you speak, we listen.
OUR PURPOSE
OUR MISSION
For Our Community
We're a group of like-minded people that want to leave the world a better place than how we found it. Somewhere along the way we decided we wanted CVG to be more than just an apparel company. That's why we give back to our community with our free fitness Facebook group, weekly podcast episodes, workout training, and our free app.
We're a group of like-minded people that want to leave the world a better place than how we found it.
Somewhere along the way we decided we wanted CVG to be more than just an apparel company. That's why we give back to our community with our free fitness Facebook group, weekly podcast episodes, workout training, and our free app.
ABOUT CVG
ABOUT CVG
SQUATS APPROVED™
CVG Leggings
We wanted to design leggings that are made from the same premium fabrics that you see from brands like Lululemon, but without the $90+ price tag.
We've refined our formula to find the perfect balance between comfort, functionality, and style. Our leggings are squat-proof, sweat-proof, and have deep pockets to store your belongings! We are constantly releasing new designs that will have you looking AND feeling your best!
We've been making leggings for over 12 years and we have served 500,000+ happy customers to show for it.
SQUATS APPROVED LEGGINGS™
We wanted to design leggings that are made from the same premium fabrics that you see from brands like Lululemon, but without the $90+ price tag.
We've refined our formula to find the perfect balance between comfort, functionality, and style. Our leggings are squat-proof, sweat-proof, and have deep pockets to store your belongings! We are constantly releasing new designs that will have you looking AND feeling your best!
We've been making leggings for 10 years and we have served 500,000+ happy customers to show for it.
★ ★ ★ ★ ★
"These feel amazing and make me look so good! Squat proof and I can wear them to workout or even dress them up for a night out!!"
- Michelle S.
★ ★ ★ ★ ★
“I have ordered 3 pairs... YES 3 pairs! I get so many compliments every time I wear them. They are so comfortable, stay in place, and the quality is amazing! I have Zyia, Lululemon, and my go to is my CVG ladies!"
- Jill K.
OUR MISSION
OUR MISSION
What We Do
Constantly Varied Gear designs women’s workout leggings and activewear built for real training and long-term wear. We exist because we believe the activewear experience is still broken for too many women.
Performance and longevity can be overlooked when design decisions aren’t fully grounded in how women actually train. Too often, workout leggings feel great at first but fail under real movement - sliding down, turning sheer, losing compression, or wearing out after repeated washes.
CVG takes a different approach. Every product is created with real workouts in mind, including lifting, CrossFit, running, HIIT, yoga, Hyrox, Orange Theory, obstacle races and everyday wear. Our leggings are tested for squat-proof coverage, supportive compression, waistband stability, and durability over time. Innovation and speed matter, but never at the expense of performance. The goal is simple: deliver activewear that earns a permanent place in your rotation.
Who We’re For
CVG is for women who want activewear that works, no matter where they are in their fitness journey. Some train multiple days a week. Others are rebuilding consistency or simply want workout clothes that support confidence and comfort.
Our customers value quality, honesty, and self-expression. They want leggings that feel good, perform under pressure, and reflect their personality without sacrificing function. CVG is for women who expect their workout gear to keep up with how they actually move, train, and live.
Why We’re Different
What makes CVG different isn’t a single feature. It’s the standards behind every product.
We design from movement first. Fit, compression, fabric weight, and waistband structure are developed together so leggings stay in place through lifts, runs, and high-intensity workouts without constant adjusting.
Durability is treated as a requirement, not a bonus. CVG Activewear is built to handle frequent wear and washing without losing shape, coverage, or support. This focus on longevity matters because workout gear should perform well beyond the first few wears.
Style is part of the foundation. CVG is known for bold prints, expressive designs, and frequent new releases, but every design is built on a consistent performance core. Customers get variety without compromising quality, which is why many own multiple pairs and still wear leggings purchased years ago.
We also build alongside our community. Customer feedback directly influences fit updates, product improvements, and future releases. That constant feedback loop keeps CVG evolving while staying grounded in real-world use.
The result is high-quality women’s leggings and activewear that deliver comfort, confidence, and performance in equal measure. Not through claims, but through proven wear, repeat use, and long-term trust.
OUR COMMUNITY
OUR COMMUNITY
FEATURED IN
FEATURED IN
Constantly Varied Gear is a small company making badass apparel for strong women.
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